For contractors

More leads.
Less work.

Reviews that keep climbing, a website that ranks and makes you look legit, and an AI that catches every lead you’d have missed. One flat price, running while you’re on the job.

1Type your business name2We build your real site, free3Look it over, then decide
20-100+Google reviews from your past customer list
25pages built to rank on Google
24/7every call answered, every lead chased
They were incredibly helpful and made everything super smooth and efficient. We highly recommend them to anyone that needs top notch web services!
— MariahWillow Creek Landscaping
They made me a brand new website, super professional, and it's been absolutely amazing. I cannot say enough good things. It turned those 100s of viewers into 100s of clients!
— MasonSummit Garage Doors
First I thought it was a scam, but it turns out they're just a really good company at a really good price. I would recommend them to anyone!
— MattBrennan Plumbing & Drain
They redid our website and they're AMAZING at getting you 5-star Google reviews. We got 5 reviews in the last 22 hours. If you want to get found on Google, give them a try.
— JeslinCoastal Painting Co.
They really got everything going. I'm getting organic leads now that don't cost me any money. I would recommend them to anyone!
— ScottAnderson Fence Co.
Just in our first month we've gotten several leads. The website is performing wonderfully, we're on the first page of Google. These guys really know what they're doing!
— BrandonComfort First Heating & Air
They've made it so easy with all their automations and the awesome website. I can't thank them enough, you should all definitely check them out.
— RyanCallahan Pressure Washing
They've done a ton building our website and getting our Google profile going. We've secured over $350,000 in sales in less than four months. Super stoked to be working with these guys!
— DorianVasquez Concrete
I've been through the ringer with these companies trying to find a legit one. I can tell you, these guys are the truth. Spot on, communication is amazing. Give them a try.
— SteveHeritage Tree Service
Since working with them we've picked up our lead generation. Our clients tell me you've made it really easy to get a hold of us. Simple is scalable. I'd say give it a shot!
— KirstenHolloway Seamless Gutters
I was impressed and shocked by what they included while charging me so little. They've gone above and beyond, and I would highly recommend them!
— TommyBeacon Electric
I just wanted to give a shout out for developing my website. I'm very impressed and will definitely be using their marketing in the future.
— TroyRidgeline Roofing
They were incredibly helpful and made everything super smooth and efficient. We highly recommend them to anyone that needs top notch web services!
— MariahWillow Creek Landscaping
They made me a brand new website, super professional, and it's been absolutely amazing. I cannot say enough good things. It turned those 100s of viewers into 100s of clients!
— MasonSummit Garage Doors
First I thought it was a scam, but it turns out they're just a really good company at a really good price. I would recommend them to anyone!
— MattBrennan Plumbing & Drain
They redid our website and they're AMAZING at getting you 5-star Google reviews. We got 5 reviews in the last 22 hours. If you want to get found on Google, give them a try.
— JeslinCoastal Painting Co.
They really got everything going. I'm getting organic leads now that don't cost me any money. I would recommend them to anyone!
— ScottAnderson Fence Co.
Just in our first month we've gotten several leads. The website is performing wonderfully, we're on the first page of Google. These guys really know what they're doing!
— BrandonComfort First Heating & Air
They've made it so easy with all their automations and the awesome website. I can't thank them enough, you should all definitely check them out.
— RyanCallahan Pressure Washing
They've done a ton building our website and getting our Google profile going. We've secured over $350,000 in sales in less than four months. Super stoked to be working with these guys!
— DorianVasquez Concrete
I've been through the ringer with these companies trying to find a legit one. I can tell you, these guys are the truth. Spot on, communication is amazing. Give them a try.
— SteveHeritage Tree Service
Since working with them we've picked up our lead generation. Our clients tell me you've made it really easy to get a hold of us. Simple is scalable. I'd say give it a shot!
— KirstenHolloway Seamless Gutters
I was impressed and shocked by what they included while charging me so little. They've gone above and beyond, and I would highly recommend them!
— TommyBeacon Electric
I just wanted to give a shout out for developing my website. I'm very impressed and will definitely be using their marketing in the future.
— TroyRidgeline Roofing
The problem

Word of mouth isn't a marketing plan.

It's how most contractors get work, and it's why the schedule is packed one month and empty the next. The companies that stay booked made themselves easy to find.

How it goes now
  1. All your work comes from word of mouth, so you can't control next month
  2. Slammed for a month, then staring at an empty schedule
  3. Door knocking and paying for shared leads to fill the gaps
  4. Chasing people who never call back
It's not a slow-month problem. It's a visibility problem.
With Base Layer
  1. Homeowners find YOU on Google, in every town you work
  2. Reviews climb every month, so you're the obvious pick
  3. Steady leads without knocking a single door
  4. Every lead called back in 10 seconds and followed up until they answer
Leads find you, and the system does the chasing.
01The website

Look bigger. Rank higher.

Homeowners pick whoever looks the most legit on Google. You get a 25-page site that looks like the biggest company in town and ranks when somebody nearby searches.

  • A page for every service and every town, so you show up in more searches
  • Your real photos and reviews, and a quote request from any page
  • Built, hosted, and updated for you
summitroofing.com
SUMMIT ROOFINGServicesReviewsTownsGet a quote
Plano’s Highest-Rated Roofers
★★★★★  4.9 · 87 Google reviews
Request a quote →
Repairs
Replacements
Inspections
+22 more pages · every service, every town you work
roofer near plano
Summit Roofing#1
★ 4.9 (87) · summitroofing.com
Competitor Roofing Co.
Another Roofing LLC
02Review automations

More Google reviews means more leads.

Upload your past customer list and the system asks every one of them for a review, then keeps asking after every new job. One client picked up 22 new Google reviews in his first month.

  • One upload asks every past customer, that's the big first bump
  • Then every new job gets asked, on autopilot
  • Happy customers go to Google, unhappy ones come to you first
past-customers.csv
Your past customer list
Asking every one of them, then after every new job
Mike R.
Great crew, showed up when they said they would. Highly recommend.
Dana W.
Fair price and they cleaned everything up. Five stars.
Carlos G.
Fixed it same week. Easy to deal with start to finish.
+0Google reviews in month one, one client
03The AI assistant

Never miss another lead.

Your phone still rings first, nothing changes there. But when your hands are full, the AI picks up, handles the caller, and texts you what they wanted.

  • Answers the calls you miss, 24/7, nights and weekends included
  • Calls every quote request back within 10 seconds
  • Texts missed callers back before they dial the next company
  • Chats with visitors right on your website too
9:41YOUR PHONE
(972) 555-0121
Incoming call…
AI picked up · live
Thanks for calling, this is the assistant for your company. What's going on?
Yeah hi, my water heater's leaking all over the garage. Can somebody come look at it?
We can do that. What's the address? I'll get you on the schedule and the owner will confirm a time.
Text to you · just now
Missed call handled: water heater leak, wants someone out ASAP. Name, address and callback number saved to your dashboard.
Quote request → callback in 10s

Want to see yours?

Type your business name and watch your real site build from your Google profile in about 4 minutes. Free, no card.

Build my site →
04Follow-up, on autopilot

Nobody falls through the cracks.

Most jobs go to whoever follows up, and nobody has time to. The system checks in on every lead until they answer, and keeps you in front of past customers all year.

  • Every lead followed up with until they answer, not just one try
  • Seasonal promotions that actually go out on time
  • Referral asks that turn happy customers into new jobs
Lead: Sarah M.Following up
Day 1
Hey Sarah, thanks for the quote request. Want me to get you on the schedule this week?
Day 3
Hey, just making sure this didn't get buried. Still want us to swing by?
Day 6
Last check-in, no pressure. Happy to get you a time whenever you're ready.
Day 6
Sorry, crazy week. Yes, let's book it.
Months later · past customer
Hey Mike, spring's coming up. We're running a tune-up special for past customers, and if you know anybody who needs work done, send them my way and I'll take care of them.
05The business line + the app

One number. One app. Everything in it.

A real business number that keeps your personal cell private, and one simple app with everything in it. No CRM to learn.

  • A text the instant any lead comes in
  • Every lead, call, text, and AI transcript in one place
  • Want something changed on your site? Request it right in the app
your dashboard
The Base Layer dashboard app: leads, calls, and texts in one place
New lead · just now
Sarah M. requested a quote. Callback already dialing.
Missed call handled
AI answered and took the details. Transcript in the app.
Text on your business line
“Hey, can you come Thursday instead?” Reply right from the app.
Your dedicated business line
From our customers

Don't take our word for it.

“Shoutout to Oliver for an amazing job that he did doing my website. I've been a pain in the butt every now and then but he did it right. Check him out, you won't be disappointed.”

Dave Carter
Carter Roofing & Exteriors

“He took our website from basic to very high end, and started getting more calls pretty much right away! I can't say any more good things about him, thank you!”

Marcus Webb
Webb Siding & Exteriors

“Thank you to Oliver, our company finally has the web presence it needs and our sales and profits have grown significantly! We look forward to working with them for many years to come!”

Ray Delgado
Delgado Paving Co.
Pricing

One price. The whole system.

No setup fee, no contract, no surprises. Everything on this page is in the one plan, and for most trades one job covers months of it.

Base Layer
$97first month
Then $197 / month · no setup fee · cancel anytime
Or $1,970 / year, two months free
Build my site →
See your site free before you pay anything
30DAYMONEY-BACKGUARANTEE

The pays-for-itself guarantee.If you’re not thrilled in your first 30 days, send one message and you get every penny back, no hoops.

Everything you get
  • Your 25-page SEO website
    Your name, your reviews, and a page for every service and every town you work. Every visitor can request a quote in seconds.
  • Google review automations
    Upload your past customer list and the system asks every one of them for a review, then keeps them coming after every new job.
  • Your AI assistant
    Calls every quote request back within 10 seconds, answers the calls you miss 24/7, texts back anyone it can't catch, and chats with visitors on your site.
  • Automatic lead follow-up
    Every lead gets followed up with until they answer, so you never chase anybody down.
  • Seasonal promotions + referral requests
    Your past customers hear from you through the year with offers worth sharing.
  • Your dedicated business line + dashboard app
    A real business number separate from your personal cell, a text the moment any lead comes in, and one app for every lead, call, and transcript.
Common questions

The straight answers.

I'm not a roofer. Does this work for my trade?

Yes. Plumbers, HVAC, electricians, painters, concrete, fencing, remodeling, if homeowners call you for work, this fits. The site, the AI, and the follow-up are all built around your services and your area.

How fast will I be live?

We build out your full site from a short onboarding form and have you live in 3 to 5 days. You don't lift a finger beyond that one form.

Is there a contract?

No contract. It's month to month and you can cancel anytime. There's no setup fee either, the monthly price is the whole thing.

What if it doesn't pay for itself?

You're covered by the 30-day money-back guarantee. If you're not thrilled, send one message within 30 days and you get every penny back, no hoops.

What happens to my current phone number?

Nothing changes. Your phone still rings first on every call. The AI only steps in on the calls you miss, and your dedicated business line is a separate second number.

Do I have to switch off my job software?

No. Base Layer doesn't manage jobs, crews, or invoices. Whatever you run your work on keeps doing that. We make sure the lead actually reaches you, gets called back fast, and books.

Do I own the website and my domain?

Everything that's yours stays yours no matter what: your domain, your content, your photos, your reviews, your customer list, and every lead the site generates. If you already own a domain we point it at your new site and it stays registered in your name.

Do I need to be technical?

No. You fill out one short form about your business and we handle everything else. Want something changed later? Send it from the dashboard app and it ships within 24 hours.

See your site in minutes, then decide.

Type your business name, we pull your Google profile, and your site is ready to look at in about 4 minutes. If you like it, we turn the whole system on. If not, nothing happens.