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Virtuous sold $60,000 of roofs in their first two months.
Their old site had been up for four years and had never once sold a job. We rebuilt it around the business and two roofs came off it before the second month was out.
See it built around your business before you pay a dollar.
How it gets you jobs.
Homeowners find you on Google.
Over a hundred pages, all built to rank on Google and show up in AI search.
- A page for every service and every town you work
- A money page for each service in each town
- Articles answering what homeowners search before they call
- Five new pages every week, so it keeps climbing
See it built around your business before you pay a dollar.
Run the whole thing from your truck.
Every lead, every estimate and every job photo in one place, on the phone that is already in your pocket.
- Every lead with the range they saw and the pages they read before they called
- Every call the AI answered, with what they needed and how to reach them
- Quote a roof from the driveway with your own pricing
- Ask for a Google review in one tap when the job's done
- See who is on your site, what they searched, and which towns they came from
- Change anything on the site by asking the assistant in the app
See it built around your business before you pay a dollar.
Built for roofers, not tech people.
Watch one lead go through the whole machine, start to finish.
Hi, I'm Oliver.
The number one thing roofers tell me is how it's never been harder to sell roofs than it is right now. Base Layer changes that by giving you the tools you need to show up in search and sell shit loads of roofs.
One price.
Your site, the instant estimate, and an AI that answers the calls you miss. No contract, and 30 days to change your mind.
For the site, the AI assistant, unlimited instant estimates, and new pages every week so you keep ranking higher
No setup fee · no contract · your domain stays yours
See your site free before you pay anything
The 30-day money-back guarantee. Run it for 30 days. If you're not thrilled, send one message and you get every penny back, no hoops.
- Unlimited instant roof estimates
- A homeowner types their address and the roof is measured off satellite
- They get a range priced from YOUR numbers, so it never undercuts you
- Got a leak instead? They tap the spot on a 3-D roof and get a repair range
- You get their name and number the second they run either one
- No per-report fee, no cap, however many they run
- A 100+ page site built to rank, growing every week
- A page for every service and every town you work, each one keyword-researched
- A money page for each service in each town (roof replacement in Frisco, and so on)
- Written to rank on Google AND to get quoted in ChatGPT, Gemini and AI answers
- A full blog cluster, a glossary, FAQs, a learning centre, reviews and resources
- Five new keyword-targeted articles a week after launch, each illustrated and linked in
- New town and service pages as you expand, because fresh pages are what keeps you climbing
- Every lead texted to your phone
- A text the second an estimate or form comes in
- Name, number, address, and what they need
- You see the same report they saw, so you call back knowing the roof
- An AI assistant that answers the calls you miss
- Your phone rings first, like always. Miss it and the AI picks up
- It knows your services, your towns and your hours
- It gets their name, address and what's going on, and tells them you'll call right back
- Every new estimate or form lead gets a call back within a minute too
- You get a text with the whole call the moment it ends
- Nights, weekends, or up on a roof, every call gets answered
- The app, so you run it from the truck
- Every lead in one list, with the range they saw and the pages they read first
- Quote a roof from the driveway with your own pricing
- Ask for a Google review in one tap when the job is done, and chase it for you
- Job photos and appointments off your phone
- See who is on your site, what they searched, and which towns they came from
- Change anything on the site by asking the assistant in the app
Your site is free to see. Type your name.
We'll build the whole thing around your business, your reviews and your towns, and show it to you before you pay a dollar.
No card. No call required. Built for roofers, not tech people.
FAQs
The straight answers. Anything else, ask a human.