Google
GoDaddy
Stripe
Twilio
Vercel
Supabase
Namecheap
Five engines. One system.
Get found without word of mouth.
A 50+ page site built to rank on Google: a page for every service and every town you work. Built for you, live in days.
Run the whole thing from your truck.
Base Layer works where you work. Every lead, call, text, booking, and review request lives in one app on your phone. The kitchen-table catch-up after dark is over.
- See every lead's full story before you call them back
- Quote a roof from the driveway with your own pricing
- Change anything on your site by texting your AI assistant
Real contractors. Real results.
Hear it from the owners running the system, in their own words.
Built for contractors, not tech people.
Watch one lead go through the whole machine in the 6-minute walkthrough.
Hi, I'm Oliver.
The number one thing roofers tell me is how it's never been harder to sell roofs than it is right now. Base Layer changes that by giving you the tools you need to grow your business and sell shit loads of roofs.
Two ways to start.
The website on its own, growing every week, or the whole system running on top of it. No contract on either. Start with the site and add the system any time.
Then $97/mo, hosting plus new pages every week · no contract
The site and the domain are yours
See your site free before you pay anything
- Built around your business, not a template
- Your logo, your colors, your photos, your reviews, your service area
- Copy written from your business, then finished with you from one short form
- Unlimited changes after, nothing gets locked
- Your 100+ page SEO website
- A page for every service and every town you work
- Money-job pages for each town (roof replacement in Frisco, and so on)
- A full blog cluster, each article illustrated and linked in
- Glossary, FAQs, a learning center, reviews, and resources pages
- Every page keyword-researched, built to rank on Google and in AI answers
- Your instant satellite estimator + roof problem picker
- Homeowner types their address, the roof is measured from satellite
- Estimate range on the spot, priced from your numbers
- Got a leak? They tap where it is on a 3-D roof and get a repair range
- You get their name and number the moment they run either one
- Every lead texted to your phone
- A text the second an estimate or form comes in
- Name, number, address, and what they need
- The app
- Every lead in one place on your phone
- Tap to call or text them back from your own number
- Job photos, appointments, and a review ask in one tap
- A site that keeps growing every week
- Five new keyword-targeted articles a week, each illustrated and linked in
- New town and service pages as you expand
- Fresh pages are what Google and AI answers keep rewarding
- Hosting, changes within 24 hours, and your domain stays yours
Then $197/mo · no setup fee · cancel anytime
Or $1,970/yr, two months free
See your site free before you pay anything
The pays-for-itself guarantee. If you're not thrilled in your first 30 days, send one message and you get every penny back, no hoops.
- Your 100+ page SEO website
- A page for every service and every town you work
- Money-job pages for each town (roof replacement in Frisco, and so on)
- Glossary, FAQs, and a learning center
- Built to rank on Google and in AI answers
- Your instant satellite estimator
- Homeowner types their address, the roof is measured from satellite
- Estimate range on the spot
- Your AI calls them back within 10 seconds
- Five new articles a week, on autopilot
- Keyword-targeted, each with its own illustration
- Linked into your service and city pages
- You never write a word
- Google review automations
- Every past customer asked for a review
- Every new job asked automatically
- Replies drafted for you in the app
- Your AI assistant
- Calls every quote request back within 10 seconds
- Answers the calls you miss, 24/7
- Texts back anyone it can't catch
- Chats with visitors on your site
- Automatic lead follow-up
- Every lead chased until they answer
- Nothing dies in a notebook
- Seasonal promotions + referral requests
- Past customers hear from you all year
- Offers worth sharing, so referrals keep coming
- Your dedicated business line + dashboard app
- A real business number, your cell stays personal
- A text the moment any lead comes in
- Every lead, call, and transcript in one app
- A map of where you rank in every town
- A monthly report of what moved
Your site is free to see. Type your name.
We'll build your website and show you the whole system running on your business before you pay a dollar.
No card. No call required. Rated by contractors, not tech people.
FAQs
The straight answers. Anything else, ask a human.