More jobs from the leads you already get.
Your new site gives visitors an instant price and grabs the lead right there. An AI answers your phone 24/7 and calls new leads back in 60 seconds. No ads, no CRM, no extra apps.
An instant price estimate, the moment they hit your site.
A homeowner types in their address and gets a real price range in seconds, pulled from satellite or property data. To see it, they leave their name and number, so you get a real lead instead of an anonymous visitor.
- Measures from satellite or property data automatically, no site visit needed
- Gives a real price range with a photo of their property so it feels personal
- Captures their name and number, so you get a real lead before anyone else does
Be the first roofer to call them back.
The moment a homeowner gets their price, we call them, answer their questions, and book the inspection on your calendar. Then we text you their name, number, and what they need, so you show up to booked jobs without touching the phone.
- Calls within 60 seconds, while you’re still the only roofer they’ve talked to
- Qualifies the lead and books it onto your calendar
- Texts you the name, number, estimate, and call notes
Never lose a job to a missed call.
Your phone always rings first. If you can’t pick up, we answer, day or night. We know your prices, answer the homeowner’s questions, and book the job, so a call you miss still turns into work.
- Your phone rings first, it only steps in when you can’t pick up
- Knows your services, your prices, and the real questions you get
- Books inspections on the spot, no phone tag, no missed leads
Happy customers post on Google. Unhappy ones text you first.
More reviews means more homeowners pick you over the next roofer on Google. We make sure the happy customers are the ones leaving them, and unhappy ones reach you first.
- 4 and 5-star ratings auto-route to Google with one click
- 1–3 stars route to a private feedback form only you see, so you get the chance to make it right
- You learn about complaints in time to fix them, not after they're already public
More money from the leads you’re already getting.
- Not an ad agencywe don't sell you leads or run ads
- Not your ops softwareyour existing CRM or scheduling app keeps running
- Not one more login to babysitit runs on its own and texts you when something needs attention
- The websitea real site built to turn visitors into leads
- The estimatean instant price on every visitor so they give you their number
- The callbackfirst to call, every time, even when you can't pick up
- The reviewsgated requests that route happy customers to Google
The website, the estimate, the callback, the answered phone. Wired into one system so the leads you’re already paying to get actually turn into booked jobs.
Start where it makes sense.
Your domain, your leads, always yours. Cancel any time.
A real website that captures leads and gets them to you the second they come in. No AI, no CRM.
Leads land in your inbox instantly, no app to check, no CRM to log into.
- Personalized website, built from your Google profile
- Instant estimate widget, calibrated for your trade
- Leads emailed to you the moment they come in
- Mobile-optimized, fast, and SEO-ready
- No contracts, cancel the $30/mo hosting anytime
The full system, running on its own while you're on the job.
An AI answers your phone 24/7 and calls new leads back in 60 seconds, so you're always first.
- Everything in Site
- AI phone receptionist, answers every call around the clock
- 60-second callback on every new lead
- Owner SMS alerts the instant a lead arrives
- Your own lead and call dashboard
- Google review requests, gated so only happy customers post
We manage your Google presence so you show up when people are looking.
Weekly GBP posts, listed in 50+ directories, and a monthly report showing where you rank.
- Everything in Base Layer
- Monthly Google Business Profile optimization
- Listed in 50+ local directories
- Weekly GBP posts, written and scheduled for you
- Monthly local search rankings report
See your site in 90 seconds, then decide.
Type your business name, we pull your Google profile, and your site is ready to preview in 90 seconds. Look it over. If you want to turn it on, pick a plan. If not, nothing happens.
Build my site →The straight answers.
No. Base Layer doesn't manage jobs, crews, or estimates after the lead. Your ops software keeps doing that. We just make sure the lead actually gets to you, gets called back fast, and books, so fewer of them slip away.
No CRM to learn. Every estimate, form, and call lands in your own simple dashboard, and you get a text the second a lead comes in. That's it.
Your phone rings first, every time. When you can't pick up, Base Layer answers, talks like your shop, quotes from your prices, and books the inspection right there. No call goes to voicemail.
One flat price a month. No setup fee, no surprises, no surcharges. One price covers the whole system, and you can cancel any time.
A few days, and you don't lift a finger. We build the site from your Google profile, you look it over, and we flip it on. No long onboarding.
Yes. Your domain lives at your registrar, not ours. Your contacts and conversations are yours. We export everything any time you ask.