How a click on your site
becomes a booked job.
Here’s the exact path a homeowner takes from finding your site to sitting on your calendar, and the handful of things you do to turn it on.
- Step 1A homeowner lands on your site
They found you on Google, an ad, or a yard sign. They've got a roof problem, and they want one thing: a price.
Personalized website - Step 2They get a real price in seconds
They type in their address. Your site measures the roof from satellite and shows a real price range. To see it, they leave their name and number.
Instant satellite estimate - Step 3We call them back in 60 seconds
The moment they hit submit, the phone calls them back. We answer their questions, qualify them, and book the inspection on your calendar.
60-second callback - Step 4The lead hits your phone
You get a text with their name, number, and what they need. Every lead and call sits in one simple dashboard. Nothing new to log into.
Lead alerts + dashboard - Step 5If they call instead, you never miss it
Your phone rings first, every time. If you can't pick up, we answer, day or night, and book the job instead of letting it go to voicemail.
Every call answered - Step 6After the job, more reviews
Happy customers get asked for a Google review, so you climb the rankings. Anyone unhappy reaches you privately first, before it ever goes public.
Google review requests
Setup takes a few days. Then it runs itself.
About 15 minutes, once. Your hours, services, a few photos and links. That's the only homework you have.
A few days later you see your finished site. Change anything you want, then we flip it on.
No new software, no daily work. Leads just start landing in your dashboard and on your phone.
$197 a month.
One job you’d have missed pays for years.
Average residential reroof: $11k–$18k. Base Layer runs $197 a month. Catch one extra job you’d otherwise have missed, even once a year, and it’s paid for several times over. Most shops miss more than one a week.
Start where it makes sense.
Your domain, your leads, always yours. Cancel any time.
A real website that captures leads and gets them to you the second they come in. No AI, no CRM.
Leads land in your inbox instantly, no app to check, no CRM to log into.
- Personalized website, built from your Google profile
- Instant estimate widget, calibrated for your trade
- Leads emailed to you the moment they come in
- Mobile-optimized, fast, and SEO-ready
- No contracts, cancel the $30/mo hosting anytime
The full system, running on its own while you're on the job.
An AI answers your phone 24/7 and calls new leads back in 60 seconds, so you're always first.
- Everything in Site
- AI phone receptionist, answers every call around the clock
- 60-second callback on every new lead
- Owner SMS alerts the instant a lead arrives
- Your own lead and call dashboard
- Google review requests, gated so only happy customers post
We manage your Google presence so you show up when people are looking.
Weekly GBP posts, listed in 50+ directories, and a monthly report showing where you rank.
- Everything in Base Layer
- Monthly Google Business Profile optimization
- Listed in 50+ local directories
- Weekly GBP posts, written and scheduled for you
- Monthly local search rankings report
See your site in 90 seconds, then decide.
Type your business name, we pull your Google profile, and your site is ready to preview in 90 seconds. Look it over. If you want to turn it on, pick a plan. If not, nothing happens.
Build my site →